Consumption of foods that contain preservatives is on the rise in Karachi due to increased lifestyle pressures, urbanization, and the growing trend of convenience foods. Such food products are favored by the public since they are easily accessible and durable. Nevertheless, health risks associated with such consumption are of great concern. Studies suggest that excessive consumption of preservatives may result in gastrointestinal problems, allergies, obesity, hormone disturbances, and many more illnesses. Although there is increased awareness of their dangers, many people continue to consume food products containing preservatives. This calls for a research study of the health impacts of consuming these foods among Karachi’s residents. The objective of this study is to investigate the effects of consuming preservative foods on health in the city of Karachi. This study aims to find out the most common preservative-containing food products that people consume, the motivation behind the consumption of such products, and the effects that preservatives have on consumers’ health. The research is conducted using a quantitative approach. In order to collect data, a structured questionnaire survey was distributed among people living in Karachi and consuming foods containing preservatives. A total of 59 participants provided their information for analysis using SPSS. Frequencies, percentages, mean scores, and regression analysis have been utilized. The study concentrated on respondents’ answers in order to examine the preservatives consumed. Three key points emerged from the results. Firstly, food containing preservatives is frequently consumed due to their availability and long shelf life. Secondly, many respondents recognized possible health risks associated with consumption of these foods, including stomach problems, allergies, and weight gain, among others. Finally, participants who understand the negative consequences of preservatives on health were more prone to examine label information prior to purchasing. It can be assumed that frequent consumption of food with preservatives may be associated with reduced consumption of fresh products. The study has concluded that people of Karachi regularly consume foods with preservatives and suffer from various health issues. Suggestions in this regard encompass consumer education towards the health impact of these foods, following healthy diets, food labeling, and introducing higher proportions of fresh food items for consumption. 

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